Morgan Stanley has just released “The Mobile Internet Report” containing lots of great financial and market data along with some well-designed PowerPoint slides. For a flavor of the report, here are a few excerpts from a truly extensive document.
Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter.
A single galvanizing event – like Microsoft's Windows 3.0 launch in 1990, Netscape's IPO in 1995, or Apple's iPhone debut in 2007 – jolts the industry forward and captures the hearts and minds of consumers;
Make no mistake; Apple (and others) are not just trying to upset the cell phone market. They are aiming to transform how communications works, how entertainment and news are distributed, how goods and services are purchased... and how we control all this stuff from the ever-expanding, rechargeable remote controls we carry in our hands. To date, Apple's products and timing have been impeccable.
The US has grabbed the leadership, after being a global mobile laggard for more than a decade – thanks to the likes of Apple, Google, Amazon.com, and many others (including a bevy of startups)… and Silicon Valley competitive juices show no signs of letting up.
According to Morgan Stanley’s model, tech cycles tend to last ten years. We entered the Next Major Computing Cycle – Mobile Internet – 2 years ago.
Big winners in the four previous cycles include the following:
Mainframe Computing (1960s)
Mini Computing (1970s)
Personal Computing (1980s)
Desktop Internet Computing (1990s)
Mobile Internet Computing (2000s)
Still in the early innings; opportunities abound.